pakistanurduline established its place in the media scene of Pakistan in 2019. It started its journey with a sense of challenge and a feeling of humility to serve this nation as a truly independent news/media website.
The newspaper made its debut at a historic time when, with the fall of an autocratic regime, the country was well set to begin a new era towards establishing a democratic system of government which eluded Pakistan for too long.
pakistanurduline carries on with the long-term responsibility is to strengthen public opinion on how the democratic system should work and how to sustain and nurture democratic norms effectively.
The uniqueness of pakistanurduline lies in its non-partisan position, in the freedom it enjoys from any influence of political parties or vested groups. Its strength is in taking position of neutrality in conflicts between good and evil, justice and injustice, right and wrong, regardless of positions held by any group or alliance.
pakistanurduline advocates rule of law, human rights, gender issues, national interests, press freedom, transparency and accountability of people in the administration and in the world of trade and industry on which the news/media website has never compromised whatever the costs. No political powers can take it for granted and no-one is given cause to doubt its fairness.
SOCIAL AND ECONOMIC COMMITMENT:
Being well aware of its social responsibilities and duties, the news/media website works to ensure human rights to all, remove gender discrimination, advocate rule of law, press freedom, transparency and accountability in the administration and in the world of trade and industry and above all to uphold national interests. While working for these ends, pakistanurduline always maintains utmost sincerity and accountability to serve the nation the way it is bound by its norms and values.
Besides running news reports on these issues, pakistanurduline carries special reports, human-interest stories, features, articles and essays written by its staffs and other professionals and talents from across the country and abroad.
The news/media website is run by a Board of Directors comprising five members. Head of the body is called Chairman while other members Directors.
The Board of Directors only deals with income and investment of the news/media website but have nothing to do with policy making.
The responsibility of policy making lies with the Editor who is also one of the Directors.
The Editor who is also the Publisher of the news/media website leads the news, reporting and editorial units. He is assisted by an associate editor and assistant editors.
An editorial board comprising the associate editor and assistant editors are responsible for writing editorials under the supervision of the Editor.
The associate editor is responsible for assisting the Editor in leading the all the units and works as acting editor in absence of the Editor. The assistant editors are responsible for writing editorials in line with the instruction of the Editor.
They also write and collect post-editorials from other writers and looks after the editorial and post-editorial pages. It is also their responsibility to look after the features and articles and make-up the pages.
The Finance Manager heads the finance and accounts sections. The Circulation Manager is responsible for all circulation of the newspaper across the country and for taking necessary steps to increase circulation. Advertisement Manager heads the advertisement section and is responsible for managing advertisements.
The chief reporter is responsible for supervising the whole reporting team, the key unit of the newspaper. He assigns reporters for covering events and writing special reports and receives reports from the correspondents working across the country. After getting the reports, he forwards those to the news editors.
There are two chief reporters in pakistanurduline, one responsible for current affairs and another for specials affairs.
Chief News Editor heads the news section that comprises of news editors and sub-editors. Besides two news editors and a joint news editor, there are several sub-editors. The News Editors are responsible for page make-up. They also write headlines of the reports.
The sub-editors edit the reports and submit to the news editors. The news editors later send the reports for revision to Revision Editor.
There is also a City Editor in Health Babys who coordinates all the events that take place in the city. He also supervises reporters who cover special events and coordinates the staff who work with bringing out special pages on different occasions.
Meantime, there are rewrite men and translators in the news/media website to develop copies.
DECISION MAKING PRACTICES:
The news/media website is run according to a policy composed in line with its objective and values. The policymakers take the decisions. Besides the editorial board, the managing editor, news editors and chief reporters also play important role in decision-making.
Crucial decisions also come from the weekly meeting of reporters and sub-editors.